Michelangelo Matteoda
Hospitality Tips for Hotels [Infographic]
The Relevance of Hospitality in Hotels Hospitality tips for hotels form the very backbone of the hotel industry. It’s all about creating an environment where guests feel valued, comfortable, and cared for. The Anatomy of a Memorable Hotel Experience Crafting the First Impression First impressions matter. A friendly welcome, a seamless check-in process, and a … Read more
Maximizing Your Airbnb Listing’s Exposure: The Power of SEO Strategies
In 2023, Airbnb boasts over 6 million listings and more than 4 million hosts, solidifying its reputation as a go-to platform for travelers. The challenge now is making your listing stand out, especially in bustling cities like Milan and Rome. Understanding Airbnb SEO is key to overcoming this hurdle. Both travelers seeking unique places to … Read more
Discover how to run a Bed and Breakfast successfully
Stepping into the charming world of bed and breakfasts, or B&Bs, is an exciting and often rewarding endeavor. Opening your own B&B can be a dream come true, but it also takes a considerable amount of hard work, foresight, and strategic planning. Understanding how to navigate this journey can lead to the successful operation of … Read more
Airbnb Optimisation: how make your listing rank higher
With over four million hosts globally, Airbnb has drastically changed the hospitality industry. But as more people list their spaces, competition is intensifying. To stand out, hosts need to understand how to optimize their listings for higher visibility and bookings. In this article, we’ll delve into different strategies for Airbnb optimization to help your listing … Read more
SEM Strategy for the Hospitality Industry: how to increase your online bookings
The hospitality industry is highly competitive, and with the increasing reliance on online bookings, it’s essential for hotels to have a strong online presence. Search engine marketing (SEM) is one of the most effective ways to drive traffic to your hotel’s website and increase online bookings. In this article, we’ll explore the key components of … Read more
Hotel SEO Agency: optimising for a specific target market
In today’s digital age, having a strong online presence is crucial for businesses to succeed. For hotels, this means having a website that is not only visually appealing, but also optimized for search engines. This is where a hotel SEO agency comes in – they specialize in optimizing hotel websites for specific target markets, helping … Read more
Hotel advertising strategies
If your hotel website is not optimised, your content won’t amount to much. The need of the hour is the adoption of right SEO practices, the content on the website should be keyword optimised, informative and engaging. Very few hoteliers adopt good content strategy, such as posting a blog regularly in the resource section. This … Read more
